Getting ready to sell your home involves more than just researching the comparable home sales in your neighborhood, hiring a Realtor, and getting your home ready inside and out. You also need to know about your specific buyers. Once you figure out who your target market is you can concentrate marketing to those specific buyers and sell your home quicker.
Types of Buyers
- Single professionals (both men and women)
- Married couples
- Families
- Women
- Empty Nesters
- Retirees
Taking a close look at each of these groups, here is what they require:
Single Professionals
- Updated and move in condition townhouse, condo or 2 or 3 bedroom single -family home.
- Close to the city and transportation.
- Walking distance to restaurants and shops.
- Hardwood floors
- Granite counters in the kitchen and stainless steel appliances
- Home office area
Married Couples
- Privacy
- Extra room for home office
- Extra storage
- His and Her Closet
- Dual bathroom sinks
- Separate Stall Shower
Families
- Homes on cul-de-sacs or away from the street
- Good schools in the area
- Backyard for children to play
- At least 3 or 4 bedrooms
- Open floor plans
- Family room
- Home office
- Laundry room
- Jack and Jill Bathrooms
Women
- Security system or gated community
- Condo or townhouse
- Move in condition and updated
- Granite counters
- Stainless appliances
- Home office
- Laundry inside the unit or home
Empty Nesters and Retirees
- Comfort and lifestyle
- Smaller space, low maintenance
- One story home or condo
- Inside laundry area
- Security systems or gated community
- Amenities such as pool, tennis court, gym and golf courses nearby or on the premises
- Close to shopping, restaurants and entertainment
By knowing your target market, you can highlight the features of your home that appeal to them so that you attract the right buyers and sell your home for top dollar and in a short period of time. Your Realtor can help you with your marketing strategy.
